Splash
Strategic Design, UX/UI Design, Fashion Design
Partners
Volkswagen, Comologo
This publication reflects a detailed study and project delivery performed as a Purpose Driven Innovation Project using methods taught at the Strategic Design Master’s program at SRH Berlin School of Design and Communication. The project is performed with partnership with the companies: Volkswagen Group, one of the world’s leading manufacturers of automobiles and commercial vehicles; and Comlogo, a start-up specialised in innovation through smart-clothing and wearables.
Research
Research Findings
"The sustainability of smart textiles requires a systems-thinking approach and depends on the sustainability of its constituent components as well as the lifespan off the clothes/wearables to which the technology is converted over time."
"I wish smart clothing can motivate me to achieve my goal instead of only refining postures of tracking my body data."
"Sustainability for me is not just how things are sourced but also how long it can survive in my wardrobe."
Key Insights
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Deep immersive experience makes people be addicted to game, but it might help people be "addicted" to taking sustainable actions toward mobility.
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Staying motivated is important as improving performance when it comes to functional smart clothing.
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Durability should babe prioritized to make smart clothing truly sustainable.
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It is crucial to balance relationship between people and smart clothing (technological solution).
Synthesis
Opportunity Fields
After organizing all the data gathered in the research phase, related raw research materials are grouped into themes. Motivation, immersive experience, sustainnability, and technology are identified as opportunity fields. Those four fields were analyzed with strategic design frameworks to gain in-depth understanding, uncovered needs, and patterns.
Persona & Point of View
After applying frameworks for opportunity fields, we identified specific problems and facts in different fields. To define a meaning- ful and actionable problems statement, we created a Point of View to capture our design vision by defining the right challenge to ad- dress in the ideation sessions. There are three elements to articulate a POV - User, Need, and Insight. We also created a persona that helps us to understand our target group.
Infographics
To organize all the information effectively, we created an infographic that helped us to map out all the grouped insights to clarify all the information and an overview for all opportunity fields.
Prototype
Pitch
For millennials who have the desire for long-distance travel and are unmotivated to commute sustainably, Splash - the virtual sustainable trip is an immersive experience featured with smart clothing that fulfills the desire for long distance travel and encourage sustainable mobility behaviors. Unlike other smart clothing for commuting, such as Jacquard by Google, our smart clothing provides an immersive experience that encourages sustainable mobility behaviors and reconnect people to our planet during the pandemic.
Why this idea?
Our idea is good for our users:
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It encourages sustainable mobility behaviour.
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It fulfills the needs for long-distance travel in order to reconnect to the world again.
It is also good for ComLogo and VW:
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Our idea fits VW core values in order to take social responsibility and build brand image.
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It also takes initiatives to achieve UNN Sustainable development goals such as good health & well being, industry innovation & infrastructures, climate action, sustainable cities & communities and responsible production & consumption.
Finally, it's good for our planet: It has never needed us like it does now.
Implementation
Communication
This is the baseline for our campaign: Travel anywhere, Travel for a better world.
It highlights the mobility of our immersive experience and its sustainable aspect.
Mediums
Download the full documentation here.