How​

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It’s like a journey mapping, ut instead of the customer journey, you use the perspective of the concept instead. Choose and map the touchpoint of your concept with your stakeholders y using visual graphics and other kind of visual content. Cluster your key elements with separating lines (line of interaction, line of visibility..).

 

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Why

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Blue Print is a diagram that help visualize the relationships between different service components such as people, props, and processes, that are directly tied to touchpoint in a specific customer journey. It helps identify the critical features of the product and moments when users interact with it. It does facilitate decision making regarding details of the concept.

 

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Tips

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Keep it simple and don’t get lost in too many categories. Simple first, complex later.