How​

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You can use this sentence pattern to express your idea without forget anything: «For… (target customer) who has… (customer need), (product name) is a… (market category) that.. (one key benefit) unlike… (competition). The product… (unique differentiator).» 

 

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Why

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This is a tool particularly helpful to present your final idea to other people. The aim is to express the core of a concept in one or two sentences by keeping only the most important things, to stay concise and convincing.

 

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Tips

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Know your audience, brainstorm your pitch, start strong to cast your audience, make your idea tangible and easy to understand, tell a story aout a problem and a solution, let the audience feel the pain of the problem and the joy above solution, keep it simple, e prepared for Q&A.