How​

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Draw three interwoven circles on a paper with three different size. The biggest one is the « What » circle, and describe the essence of your project/company, what you are doing. The second one, the medium one, is the « How » circle, how you are doing the « What ». The last and smallest one is the « Why » circle : why the company does exist ? Why people wake up and go working there ? 

 

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Why

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The Golden Circle is Simon Sinek’s concept and order the three main question we should ask ourselves as a leader and when you communicate with other people about your idea. 

 

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Tips

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A lot of company are not able to answer the « why », but it is the thing consumers mostly watch when they are choosing a service or a product. Any inspiring company should start from the center to the outside of the circle, and not the contrary.