How​

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Write down the field/product/project/idea/brand in the center of the map, and add its different stakeholders. You have external and internal stakeholders, the project team, and other who are not belonging to the three first groups. Closer they are to your selected topic, closer they should be on the map.

 

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Why

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It’s a visual process of laying out different stakeholders of a field/product/project/idea/brand on one map to visualise and locate interest groups. You can then have a good visual representation of all the person that influences your project and how they are related.

 

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Tips

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Smaply is a great online tool to create this map quickly. And don’t confuse stakeholders with shareholders!